A social media campaign

empowering young men to prioritise

their mental health.

Men’s mental health matters

media event

media event

Strength in Asking Breakfast Launch

Join Men's Health and Wellbeing WA for the official launch of 'Strength in Asking', a social media campaign designed to empower young men in prioritising their mental health.

Date: Wed, 6 Nov 2024

Time: 7:30am - 10:30am AWST

Location: 1 Camfield Drive, Burswood WA, Australia

Meet the Panel

  • Seva is a content creator and entrepreneur who built a personal brand with over 1.6 million followers.

    Seva’s journey highlights the importance of balancing passion with purpose, and today, he’s committed to sharing his experiences to inspire others to invest in their wellbeing and pursue what drives them.

  • 2024 WA Young Volunteer of the Year Award winner.

    Zac Cawdron has proven that WA’s youth can not only overcome adversity, but come out the other side resilient, compassionate, and successful. Amidst personal struggles, Zac has excelled in various volunteer roles with various organisations including the Youth At Risk Network (YARN), WA Poets, and the Perth Inner City Youth Service.

    Zac has been volunteering at YARN since 2020 and has since served over 1000 at-risk young people and coordinated 14 events. He is now the Chair and Coordinator for the organisation.

  • WA Young Person of the Year 2024

    Ollie has lived with lupus since he was 18 months old. A strong advocate for disability, Ollie has raised over $100,000 for Telethon as the Little Telethon Star 2021.

    He supports various causes, including MSK, Arthritis, and Osteoporosis WA, and advocates against funding cuts with the Youth Disability Advocacy Network. As a City of Melville Youth Advisory Committee member, he secured a grant for community inclusion workshops.

    Ollie has participated in research on pain management for young people with Curtin University and The University of South Australia and has been a finalist for multiple awards.

  • Regional Men’s Health 

    Terry has delivered health awareness and education for men and boys living and working in regional, rural and remote areas of WA for 12 years with Regional Men’s Health Initiative.

    Including football clubs, agricultural colleges/State High Schools and through interactions at various Agricultural Shows, Field Days and industry events.

    Including awareness of risk-taking behaviour, the challenges of adolescence, what is self-care, and why we all need mentors (help seeking). Underpinning this is the importance of exploring and pursuing our own passions, interests, and identity.

  • WA Cricket

    Sports play a vital role in promoting and maintaining positive mental health. Chris will talk through WA Cricket’s partnership with Healthway promoting the Think Mental Health campaign.

    Discussion will include the importance of using sports as an avenue to address barriers that people – especially men – face towards seeking help for mental wellbeing, such as increasing social capital, decreasing stigma, and empowering clubs to place wellbeing at the forefront of conversations.

  • Palmerston Association

    2022 Australian Training Awards Aboriginal and Torres Strait Islander Student of the year.

    Manager, Cultural Leader, Mentor, Wayne has lived experience in the alcohol and/or other drug (AOD) field, supporting individuals struggling with AOD issues. Wayne has a number of qualifications in mental health, counselling, and is currently completing a Master of Social Work at the University of Western Australia. 

  • SportWest Peak Body for sport in WA

    Representing 135 sporting bodies which encompasses 5,500 individual clubs.

    She is a subject matter expert on gender equity in sport and having experienced mental health challenges herself, now has a particular passion for connecting the WA sport industry to much needed mental health and wellbeing support and education for sporting bodies and their clubs.

  • Anglicarewa

    Minister for Youth's Youth Worker Award 2023

    Ben is the Youth Psychosocial Support Coordinator at Anglicare.

  • CEO of Richmond Wellbeing WA

    Adrian has worked in a range of primary health services including Hospitals, Private Practice and Community Health Care in Aged and Disability before moving into the social services sector and Mental Health.

    Adrian is very passionate about supporting those in our community who are marginalised and disadvantaged and believes that our work can transform communities and create the circumstances where individuals can build better lives for themselves.

75% of suicides are male, yet men constitute only 20% of those seeking suicide intervention support.

More than 1 in 5 females saw a health professional for their mental health, compared with 1 in 8 males.

To combat this, Men’s Health and Wellbeing WA (MHWWA) want to reach as many men as possible between now and International Men’s Day on the 19th of November with an important message.

partnered with young men and men who care about their mental health to create this campaign. Their stories were central to everything we did - we listened deeply and used their experiences to guide our approach.

“you’re not alone”

Many young men face mental health challenges - help normalise mental health challenges and break the stigma, by sharing your story with friends and seeking professional help if needed.

The Process

This co-design project explored the core desires, challenges, and experiences young men face as they navigate their personal mental health journey.

This collaborative approach allowed for the campaign to speak directly to the issues young men face today, encouraging them to prioritise their mental health and seek support without judgment.

This concept tackles the normalisation of mental health challenges faced by young men. It acknowledges that these struggles might be common, but they shouldn't be dismissed or endured alone. The campaign aims to shift the narrative away from suffering in silence and towards seeking help as a sign of strength and resilience.

STRENGTH IN ASKING VIDEOS

Media Release

Please contact Laura Dew at
The Wonder Co for any media queries.

laura@thewonderco.com.au